December 1, 2009 by Alain Saffel
It’s no surprise that with the recession, marketing budgets have shrunk. It’s affecting people with big pay per click marketing budgets and small ones.
I’ve seen it happen with some of my clients and I have talked to many others who have seen the same shrinking online marketing budgets. That’s why I thought Marketing Sherpa’s chart about how agencies view client search marketing budgets was interesting.
There aren’t many agencies out there with clients who have too large of a budget. There’s been an increase since 2008, according to online marketing agencies, of clients whose search marketing budgets for pay per click marketing are too small. I’ve also experienced it on the SEO side where ongoing SEO has been scaled back from planned levels.
It is frustrating because while the initial SEO phase is very important, the ongoing SEO linkbuilding phase is equally as important. Of course I’m not the one at the accounting controls, but the end goal of an SEO campaign is to increase traffic and click through to a client website. Once those visitors are on site, they can become customers.
It’s not a quick and easy process and I think that’s where educating clients is important. There will be ups and downs along the way, but it’s worth the effort in the end. It is an investment and not just a cost.
Recession: time to invest in SEO & website
With this recession, I see it as a great time for companies to invest in their website, making it more responsive to visitor needs and, in so doing, to get those visitors as your clients. Depending on what point those visitors are in their buying cycle, they may not become clients immediately, but may when their situation improves or once they’ve moved through their decision process.
Here in Alberta, with its recently overheated economy, we have swung from some companies saying ‘too busy to do it’ to ‘we don’t want to spend anything.’ It’s funny in a way, but disappointing because they’re missing out on a perfect opportunity to focus on the long-term marketing of their company. I’ve talked with people in a variety of IT sectors that have said the same thing about their segments of the market.
I’m not worried though. The outlook for the economy is improving, and from a search engine optimization perspective, every time I search in Google, I see websites that need to be optimized. Is yours performing as well as you’d like?
Page One SEO is an Edmonton SEO company specializing in organic search engine optimization and pay per click advertising. If you’d like to increase your online visibility, traffic and move your site up in organic search results, contact us for a free online marketing consultation.
June 2, 2009 by Alain Saffel
It’s taken a while to make it official, but this is the launch of Page One SEO.
I’ve had the name picked out for a while and have been busy with a variety of search engine optimization, copywriting and communications projects. I’ve been like the cobbler whose children don’t wear decent shoes.
No longer! I decided I needed to have my site up so people who are curious about what I do can come and have a look.
Things won’t change for my clients, except the name. And for those of you who might be interested in becoming clients, please look around and feel free to ask me questions.
Talking about SEO & Internet marketing
I really like to write, so I’ll be using this space to talk about search engine optimization and Internet marketing topics. That pretty much gives me free reign to talk about almost anything!
I’m a big fan of social media and it can be quite useful for SEO purposes. I’ve done a fair amount of writing on social media in the past and will continue. A few of my favourite social media platforms are: Twitter, Facebook, Flickr and YouTube.
So, keep checking back as the site grows and I add more content here! Thanks for stopping by.