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Social media and SEO

November 30, 2009 by  

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Social media and SEO. You hear about them everywhere these days. Twitter, Facebook, YouTube, etc. Oh, they’re all great ways to promote your business and you’ll make millions, or so the story goes.

What’s the reality? Social media can be a great tool to promote your business, if it’s done properly. It’s also a great way to connect with your customers and clients. SEO is critical if you want to have your website ranking well in search engines.

If you’re wondering about how to get started in social media, I found a few excellent social media tips to help you get started. What they all boil down to is having conversations with people and you should also realize that social media isn’t going to replace all of your other marketing activities.

I use social media as a marketing tool, but I don’t rely entirely on it. I see social media as an extension of the way business has been done for as long as there’s been business: personal connections. All social media does is make it easier for you to make connections and communicate with them.

I work with a number of clients doing search engine optimization and other services. Social media has been quite beneficial to my business.

SEO benefits

Obviously, traffic doesn’t benefit your SEO directly, but indirectly it can. With consistent writing of great blog posts or articles, traffic will keep coming back to your site (a little promotion doesn’t hurt) and those links will also increase.

Traffic - So, you just wrote a great blog post, titled “Top ten online marketing tips for…” Great. If you’ve got a blog with loads of traffic, people will see it quickly. Maybe you don’t have a lot of traffic, but it really is a great post. Why not promote it on Twitter or LinkedIn? Of course it should be a topic that potentially appeals to your audience. Social media is a great way to pull traffic in to have a look at something you’re promoting. With people potentially retweeting and hopefully linking to your great article or blog post, it helps to raise the profile of your site.

Links - As anyone familiar with search engine optimization knows, inlinks are one of the SEO elements that are helpful in increasing your search engine rank for desired keyword phrases and building your Page Rank. If your post really is a good one, there is the potential for those viewing your article deciding they like it enough to link to it from their website or blog.

Articles written with the goal of gathering as many links as possible are often known as “linkbait.” In the eyes of search engines, more links means more authority. More authority means higher search engine rankings.

In the articles I have listed at the bottom of the page there are good discussions about the value of links from within social media platforms such as Facebook and Twitter. There are some benefits from these links, but they’re limited.

I’m not sure I’d really rely on links coming directly from Twitter results. First, I just don’t see that many search results from Twitter when I’m searching in Google. Second, those results don’t stick around for that long even when you do see them.

There’s always a bit of a honeymoon effect for Twitter results. They may rise quickly, but then disappear almost as quickly. Not only that, but I believe that Twitter’s database may only go back a few months. Apparently Twitter management has indicated they’re saving your Tweets, but they don’t seem to be accessible for a great length of time in search engines.

Social media: not hard to use

Social media can be a great for promotion, conversations and brand building, as well as SEO. I’ve found myself recommending it more and more to clients as a way of promoting their businesses as well. It’s not hard to use social media, but you definitely have to be aware of some of the pitfalls in using social media tools for promotion.

If you’re considering getting into social media and aren’t familiar with it, do some reading. It may be worth getting some social media coaching to help with your social media strategy. Like any kind of marketing activity, it certainly pays to get it right. It can hurt to get it wrong.

More reading on SEO and social media:

Can’t separate social media and SEO

Where social media fits into the SEO equation