Social media can be a great way to promote yourself online as well as your business but when it comes to privacy, you really need to be careful, especially with Facebook.
I’m going out on a limb, but I would say that most people are using Facebook for keeping in touch with friends and family. This post applies mainly to those people.
If you’re using your personal Facebook profile for business or your profile is totally open, this may not apply.
While Facebook is improving its privacy, I was a little surprised to login and see the changes yesterday. It’s good that they’re changing but they are, in my opinion, being rather sneaky. When I logged in, every one of my settings you see in the screen shot was on “old settings” except for one: “posts I create.”
The “posts I create” checkbox was set to “everyone” but for each of those items, I had it set to “friends” except for photos which is on “friends of friends.” If I had just clicked “save settings” without even looking, I would have opened key aspects of my Facebook profile to the world. I consider status updates, photos and videos as key things I don’t want going on Google. It’s none of their business.
Phone numbers, emails and addresses are also key pieces of data that should stay within Facebook, but they didn’t even have the option of opening that up on this screen. That’s good.
If you haven’t logged in to Facebook recently, be very careful when you do. Make sure to read and understand exactly what will be visible to the world.
Where Facebook was being sneaky, underhanded, devious or whatever word you might choose, was the fact that they had tried to slip the “posts I create” by me and try to change it to “everyone.” Why didn’t they keep it on my “old settings”?
It’s the “posts I create” that are of real value to them. This is the steady flow of information they’re trying to monetize by sending it out to the rest of the Internet, notably search engines like Google, Yahoo! and Bing. I’m not opposed to making a buck, but not off my personal information.
Do you have a personal social media strategy?
On that note, you really should think about your own personal social media strategy. Evaluate all of your social media profiles to ensure that you’re protecting your personal privacy to a level you’re comfortable with.
I think you should have a personal social media strategy whether you’re in business or not. It pays to think about the image you portray online, whether or not you intend to try to leverage your presence online for some benefit now or later.
More and more employers are checking online profiles to see what you say and post. Would you say that what you post online really gives an accurate picture of you? Are there photos and posts you would rather not have a potential employer see? How about parents and other relatives?
Or, maybe right now you don’t care what you post online and in social media. You might want to think about the future and decide if what you’re posting now might come back to bite you in the future. If that is the case, it may be wise to clean things up and consider posting in places that aren’t so subject to public scrutiny.